PUL began in 2012 to help aligner patients in an orthodontic practice in San Francisco, CA.

Today, the PUL portfolio of products has grown to meet the needs of dental professionals and consumers. Our mission is to reduce dental anxiety by providing beautiful and effective products for a better treatment experience.

• Innovative products
• We provide approachable dental tools and accessories to make it less scary.
• The journey to straight teeth can be long. We’re here to give people the support they need.