- Natural Ingredient Fusion: Enriched with the nourishing properties of Coconut, Amla, and Tangerine, this shampoo is a blend of nature’s finest for your curly locks.
- Pure & Ethical: Proudly Vegan & Cruelty-Free, and devoid of sulfates, parabens, and phthalates, ensuring your hair gets the cleanest and most ethical care.
- Deep Cleansing without Stripping: Gently removes sebum, dirt, and impurities without robbing your hair or scalp of their natural moisture, ensuring your curls thrive.
- Hydration Retention: While many shampoos leave hair parched, the As I Am Curl Clarity Shampoo ensures your hair retains moisture, preventing dryness and unmanageability.
- Detangling Magic: Say goodbye to tangles! This shampoo eases combing by 62% and makes detangling curls 78% easier, making it the ultimate choice for curly hair enthusiasts.
Product Description
Classic Collection
14 hydrating products that define, condition & shine your natural hair.
About As I Am
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The FounderWith 45 patents, Dr. Ali N Syed and its family-owned business is at the origin of the textured hair industry. |
R&DAs I Am laboratory in the US is specialized in the science of haircare with each product crafted in-house. |
ImpactBy prioritizing decomposable materials, As I Am ensures products that have a minimal footprint. |
Clean IngredientsGentle formulas that provide moisture retention without compromising the natural balance of the hair and scalp. |
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