- FIRM HOLD – GIOVANNI L.A. Hold Styling Gel means secure shape and extreme, stylized hold. Grab onto style and hold on tight with GIOVANNI’s strongest gel, taking hold and control to the extreme so you can stand firm in the spotlight
- FRIZZ FREE CARE – Our styling gel for women & men controls frizz with authority. Simply work this gel through damp or dry hair and style as desired for a professional finish. Combine with LA Hold Hair Spritz for the ultimate style
- GREAT FOR CURLS – L.A. Hold Styling Gel defines your curls and adds shine without dulling or stripping color from hair. The surface enhancers allow your hair to shine brilliantly. Made with Aloe Vera, Vitamin E, Sunflower Seed Oil, Lavender, and Thyme
- VEGAN-FRIENDLY & CRUELTY-FREE – GIOVANNI products use a number of organic ingredients and are Leaping Bunny Certified cruelty free. GIOVANNI products are never tested on animals and come in sophisticated recyclable packaging
- ECO CHIC – GIOVANNI is bridging the gap between natural and salon-quality hair care. We strive to use the very best ingredients and are always focused on high performance
From the brand
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Before There Was a Brand There Was a Pioneer
Arthur Guidotti had a vision and love for all things hair. In the 1960’s he began developing his passion as a hairstyling in Hollywood and Beverly Hills with his own salon ed On Sunset… a bustling site, on the famous Sunset Strip, and a hit with many of the Hollywood celebrities including Lucille Ball.
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First Steps Towards Innovation
After years of exposure to harsh chemicals, Arthur’s hands start to react. …He begins exploring the possibility of his own full line of professional hair care products, when no others could be found.
With only three employees and 12 products, the company is off on a wild ride…selling to studio salons at MGM, Paramount and Fox.
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Growing Up in Salons and The Beauty Industry Creates an Impact on The Way (Arthur’s Son) James Sees and Feels About Hair Care.
A vision to create a fashion-forward company to meet the needs of the natural consumer is birthed.
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Giovanni’s innovation offers the natural consumer a world of sophistication never before seen in the natural channel, catapulting Giovanni to the #1 selling Hair Care Brand In the United States Natural Products Industry for over 10 consecutive years (according to SPINs Data).
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Today James’ passion for hair care and his desire to constantly try new things drives continued innovation. A commitment to high-quality ingredients and performance has given Giovanni a reputation for Bridging the Gap between Natural and Salon-Quality, since 1979
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