- MASCARA THAT MAGNIFIES: Our gentle, buildable mascara lengthens, lifts, and conditions, ultimately creating a flawless, long lash look without clumping, flaking, or smudging
- CONDITIONING LASH FORMULA: Because we love your delicate eye area, this formula is enriched with a lash caring complex of plant based waxes and conditioners to nourish for healthy looking eyelashes
- SUSTAINABLE FORWARD: To reduce our footprint on the planet, this brush is made of 100% plant derived bristles (that evenly coat lashes from root to tip); the packaging is made with post consumer recycled materials
- FORMULATED WITHOUT: Parabens, phthalates, SLS, mineral oil, DMDM Hydantoin, formaldehydes, and Triclosan
- SUITABLE FOR SENSITIVE EYES: As part of the Almay promise, this product is hypoallergenic and ophthalmologist tested; it is also clean, cruelty free, fragrance free, and suitable for sensitive eyes and contact lens wearers
From the manufacturer
Why We Love It
Flake-Free + Flawless
Our buildable mascara visibly lengthens and lifts, creating a long-lash look without clumping, flaking, or smudging.
Cares for Eyelashes
The gentle formula is enriched with a lash-caring complex of plant-based waxes and hair conditioners to nourish for healthy looking eyelashes.
Suitable for Sensitive Eyes
Our mascara is hypoallergenic, ophthalmologist tested, cruelty free, fragrance free, and suitable for sensitive eyes and contact lens wearers.
Clean + Sustainable
Our brush is made of 100% plant-derived bristles that evenly coat lashes from root to tip; packaging is made with post-consumer recycled materials.
Shop Your Easy Clean Beauty Routine
Length & Lift Mascara |
Smart Shade Concealer |
Anti-Aging Foundation |
Healthy Hue Blush |
Intense I-Color Palette |
Eye Makeup Remover Pads |
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Customer Reviews
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4.3 out of 5 stars
1,573
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4.5 out of 5 stars
2,067
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4.4 out of 5 stars
1,418
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4.4 out of 5 stars
1,057
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4.4 out of 5 stars
1,908
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4.1 out of 5 stars
4,156
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Price
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$7.99$7.99 | $9.99$9.99 | $12.00$12.00 | $8.91$8.91 | $6.54$6.54 | $16.24$16.24 |
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Step
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Mascara | Concealer | Foundation | Blush | Eyeshadow | Eye Makeup Remover |
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Key Benefit
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Lengthens, lifts, + nourishes | Transforms into ideal shade | Transforms into ideal shade | High-pigment technology | Curated shades by eye color | Neatly wipe away eye makeup |
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Hypoallergenic
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✔ | ✔ | ✔ | ✔ | ✔ | ✔ |
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Cruelty free
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✔ | ✔ | ✔ | ✔ | ✔ | ✔ |
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Doctor tested
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✔ | ✔ | ✔ | ✔ | ✔ | ✔ |
Product Description
Enjoy visibly longer, lifted lashes in one gentle swipe with Almay Length & Lift Mascara™. Our clean, flake-free formula is enriched with a lash-caring complex of plant-based waxes and hair conditioners that nourish for healthy looking eyelashes. Plus, the brush is made of 100% plant-derived bristles that are designed to evenly coat and separate lashes from root to tip. We also ensured that our newest mascara is smooth and buildable—no clumps or smudging—making it the perfect finishing touch to any look, be it everyday glam, a smoky eye, or cat eye. What’s more, we tested our product to ensure it is suitable for sensitive eyes and contact lens wearers, so go ahead and magnify lashes to your chosen intensity! And because we love the environment as much as we love your delicate eyes, part of the mascara packaging is made with post-consumer recycled materials. Formulated without added parabens, phthalates, SLS, mineral oil, DMDM Hydantoin, formaldehydes, and Triclosan. As always, hypoallergenic. Ophthalmologist tested. Clean. Cruelty free. Fragrance free.