NATURAL HYPOALLERGENIC FORMULA: Formulated with natural waxes to hydrate and nourish your lashes, while creating a protective, water proof film and deep rich color. Natural rice bran extracts give a restructuring volumizing effect that is hypoallergenic for sensitive eyes and even contact lens wearers, DEFINE YOUR LOOK: Back in Black liquid mascara from the Black Wardrobe Collection gives sensational eye-catching volume and intensity to your eye makeup look, just like at the beauty counter. Deep Black color easily transitions from natural daytime to bold and smokey nighttime, and everything in between, all while promoting long, healthy-looking lashes, THE MAKEUP ATELIER: Established in 1992, Made in Italy and designed in Milan, Lord & Berry has revolutionized make up into a fashion accessory – beauty to wear and professional made to measure, with a wide variety of high-end makeup, cosmetics, and skincare products for every body using a sustainable approach, VOLUMINOUS LENGTH: The unique fish shaped applicator brush separates each lash (non clumping) while curling, thickening, and lengthening lashes, giving you the look and lift of high-definition falsies without false eyelash extensions. You can even set messy brows in place, as the lash conditioning agents give brows a silky appearance, PERFECT GIFT: Be sure to check out the rest of Lord & Berry line for coordinating cruelty free products – eyebrow pencils + gel, liner, shadow, glitter, palette, lipstick, oil, gloss, lip crayon, concealer, contour kit, bronzer, highlighter, powder, blush, primer and more. Makes the best stocking stuffers for Christmas, Halloween, Birthday, New Years, Easter, or any holiday – great for women, teens, or those who just love makeup (also see our vegan and paraben free products) See more