ABOUT US

Ariat is committed to building a different breed of company, one that reflects our core values as a team and those of our consumers. Our company values have shaped our success since 1993 – a commitment to innovation, quality, integrity, teamwork, and respect. Product quality is non-negotiable, and so is our collaborative culture and giving back to the communities we serve.

Ariat is developing advanced technologies to deliver products that perform in a variety of demanding environments. Our footwear team obsesses over every single detail of our boots and shoes – from the finish and durability of the leather to the stitches per inch where a boot gets a lot of wear. Our apparel team reimagines every element of our clothing – building in the Ariat difference of innovation in materials, fit, and function.