- Traditional Japanese food made by fermenting soybeans with hay bacillus
- It has a strong, pungent aroma and deep umami flavor that is often compared to blue cheese
- Natto is commonly eaten as a breakfast food paired with white rice. Soy sauce, wasabi, karashi, and negi are popular toppings to mix with natto for contrast and aroma
- Niowa natto is made with a less pungent odor which makes it a good option for people who want a more subtle experience or are new to eating natto such as those trying it for the first time