- Non permanent, ammonia-free formula works in just 10 minutes
- Lasts through 28 shampoos
- Gently blends away gray
- Includes Natural Instincts Week 2 Color Refresher, a conditioning creme formula that deposits color pigments 15 days after coloring
- Includes Color Treat Conditioner for radiant and healthy-looking color
From the manufacturer
Clairol Natural Instincts Semi-Permanent Hair Color
Enjoy commitment-free color with Clairol Natural Instincts semi-permanent hair color that lasts 28 washes. An ammonia-free hair color made with coconut oil, aloe, and vitamins, Clairol Natural Instincts is cliniy proven to be less damaging* than other hair dyes and delivers beautiful color, even on chemiy treated hair.
*Natural Instincts non-permanent Level 2 vs. leading triple-protection permanent
Features and benefits
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You can get great results with the Natural Instincts system, even if you use chemicals to relax or straighten your hair. |
100% shine with 0% ammonia*Natural Instincts non-permanent Level 2 vs. leading triple-protection permanent. |
Made with natural ingredientsMade with natural ingredients—coconut oil, aloe, and vitamins—it gives you vibrant color without all the damage. |
Lasts 28 washesWant to try out a new look? Semi-permanent hair color is great for keeping your options open for your next look. |
Get semi-permanent hair color in 3 easy steps
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Step 1Mix color. |
Step 2Apply root to tip. Wait 10 minutes. |
Step 3Rinse and condition. |
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| Nice ‘n Easy | Root Touch-Up | Age Defy | Natural Instincts | |
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See Details
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| Choose This for | All-over permanent hair color with three salon tones | Touching up permanent hair color at roots | All-over permanent hair color for stubborn grays | All-over, semi-permanent hair color that lasts 28 washes |
| If You’re Looking for | Natural-looking hair color | Touching up roots between at-home or salon hair coloring | Full gray coverage and rich color | Blending first grays and color that washes out gradually |
| Permanency | Permanent | Permanent | Permanent | Semi-Permanent |
| Gray Coverage | 100% coverage for those with 25–75% gray hair | 100% gray coverage | 100% advanced gray coverage, for those with 75% or more gray or stubborn gray hair | Blends away gray, for those with 0–25% gray hair |
| Application Time | 25 minutes | 10 minutes | 35 minutes | 10 minutes |
| Color Lasts | 8 weeks | 3 weeks | 8 weeks | 28 washes |
Should I clean my hair before coloring?
If hair has build-up, shampoo one day prior to coloring. Your scalp has natural oils that help protect it during coloring.
Can I use Natural Instincts if I get a perm?
If you plan to perm your hair, perm first, and then you can use Natural Instincts the very same day as long as your scalp is not irritated and is in good condition.
What is semi-permanent hair color?
Semi-permanent hair color does not penetrate the hair shaft. Instead, it coats each strand with vibrant color that lasts 28 shampoos for beautiful color results without the commitment.