- Save a bundle by purchasing three of our most popular products for your child’s sensitive skin.
- National Eczema Association Accepted – Our Soothing and Sensitive Care product family is accepted by the NEA, pediatrician and dermatologist tested. Gently cleanses and soothes irritated skin.
- A Natural Approach Made in the USA – Free of parabens, phthalates, and steroids, our natural formula is pH-balanced and safe for even the most sensitive skin.
- Eco-Friendly – Our products are free of mineral oil, parabens, phthalate, petroleum, dye, and sulfate. Safe for even the most sensitive skin with no harsh chemicals. Made with planet-friendly packaging and minimal waste, our products are as good for the Earth as for your little one’s skin!
- Stay Tru – Trusted by families since 2008 to deliver a full range of gentle bath essentials and kids’ skincare products. We’re committed to our reputation as the experts in children’s skin care, bringing you and your child a fun and safe experience. Proudly Made in the USA and PETA Certified Cruelty-Free.
