- COOL, BRILLIANT COLOR: With Purple Perfecting technology, neutralizes and eliminates brassy tones to recharge your color. Suitable hair care for blonde and silver tones
- PURPLE PERFECTING TECHNOLOGY: Formulated with PURPLE PERFECTING technology to recharge your color, our shampoo and conditioner will leave you with the cool, bright blonde you want
- PROFESSIONAL-QUALITY TONING SYSTEM: Inspired by in-salon color-perfecting technologies, this brilliant blonde hair shampoo and conditioner system transforms brassy, lackluster blondes
- TREND LED, RIGOROUSLY TESTED: All ingredients in our hair products are selected to ensure your hair receives the best possible care. We do not test on animals. We are proud to be approved by PETA
- HAIR CARE TIPS FROM OUR STYLISTS: Lightly squeeze the shampoo from roots to ends, gently massage the scalp, and rinse thoroughly
