- MOISTURIZING HAIR TREATMENT – Smooth As Silk Xtreme Protein Hair Infusion smoothes extremely damaged & overprocessed hair while adding body, shine, and smooth-as-silk slip
- DAMAGE RELIEF – GIOVANNI Smooth As Silk Xtreme Protein Hair Infusion treatment is enriched with shea butter & vitamin-rich oils to revitalize frayed, raspy, damaged, over-processed, and coarse hair for silky, smooth hair
- COLOR SAFE – GIOVANNI Smooth As Silk Xtreme Protein Hair Infusion is 100% color safe & works to infuse deep moisture for manageable smoothness on textured & coarse hair types
- VEGAN-FRIENDLY & CRUELTY-FREE – GIOVANNI Products use a number of organic ingredients and are Leaping Bunny Certified cruelty free. GIOVANNI Products are never tested on animals and come in sophisticated recyclable packaging
- ECO CHIC – GIOVANNI has been bridging the gap between natural and salon-quality hair care since 1979. We strive to use the very best ingredients and are always focused on high performance
From the brand
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Before There Was a Brand There Was a Pioneer
Arthur Guidotti had a vision and love for all things hair. In the 1960’s he began developing his passion as a hairstyling in Hollywood and Beverly Hills with his own salon ed On Sunset… a bustling site, on the famous Sunset Strip, and a hit with many of the Hollywood celebrities including Lucille Ball.
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First Steps Towards Innovation
After years of exposure to harsh chemicals, Arthur’s hands start to react. …He begins exploring the possibility of his own full line of professional hair care products, when no others could be found.
With only three employees and 12 products, the company is off on a wild ride…selling to studio salons at MGM, Paramount and Fox.
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Growing Up in Salons and The Beauty Industry Creates an Impact on The Way (Arthur’s Son) James Sees and Feels About Hair Care.
A vision to create a fashion-forward company to meet the needs of the natural consumer is birthed.
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Giovanni’s innovation offers the natural consumer a world of sophistication never before seen in the natural channel, catapulting Giovanni to the #1 selling Hair Care Brand In the United States Natural Products Industry for over 10 consecutive years (according to SPINs Data).
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Today James’ passion for hair care and his desire to constantly try new things drives continued innovation. A commitment to high-quality ingredients and performance has given Giovanni a reputation for Bridging the Gap between Natural and Salon-Quality, since 1979
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