- FOR FINE OR FLAT HAIR – John Frieda Volume Lift Shampoo, with Air-Silk technology, enhances fullness.
- ENHANCES VOLUME IN 1 USE – Maximize the fullness of your hair with Volume Lift full style hair preparation.
- FOR COLOUR-TREATED HAIR – Safe to use on colour-treated hair to fight limp hair.
- SOFTENS HAIR – Volumizing shampoo leaves hair soft with touchable movement and bounce.
- NEW PACKAGING – Presenting the new volumizing formula – formerly Luxurious Volume.